This past year I shot several Image libraries for two of Austin based ad agency Sicola Martin's clients; McClain Food Services and Sybase Software. Image libraries are a great way to get the most bang for the buck for a corporate client's multiple and often last minute needs. This is especially true for clients with international offices and multiple agencies producing their in-house and external advertising and promotional projects.The key to this type of shooting is designing a budget at the begining of the fiscal year with the company's marketing and creative arms and defining their branding and image specific goals. At that point, we team with creative and nail down and design the shoot's production. It's a very efficient way to shoot and separates the client from their competitors. The client ends up with a tremendous amount of extreamly usable imagery while building their unique visual brand. Hopefully, the photographer ends up as a team player and essential resource to the client.
The images presented here are from a three day shoot for Sybase and represent less than a quarter of the shots done for the client during that time period.
